Jewellery wearing is considered auspicious or as a mark of prosperity in most of the cultures. Since women wear them most hence jewellery is considered more as a feminine rather than masculine in nature. For the same reason most of the jewellery designs are made keeping women in mind but in post-modern times, men have also started wearing jewelleries as per their need, hence different designs for the male wearers.
This brings us to the question of design as most important in jewellery making. Whether its men or women, jewellery designers take all the pain of producing different and innovative designs for every use. This leads to the question of creativity in jewellery design. Naturally without creativity none of these beautiful and attractive jewellery designs can be produced. And creativity is nothing but an Art. Jewellery designing is indeed an art where the designer with his or her experience of creativity, creates some marvels.
Hence, when you buy a jewellery do remember that you are not just buying a jewellery or a precious metal or precious stone studded ornament but you are wearing an art which glorifies you and your appearance.
This phenomena of jewellery design as an art is well recognized by Bond Street Jeweller. And for the same reason we at Bond Street Jeweller do not refer those people who buy our jewellery as a client or as a customer, we in fact call them Patrons.